A constructed reality
First a shot, then a download. That's digital photography. Creativity without limits.
We should not underestimate the importance of a good image. It is important that photography captures our attention, either through an unreal situation, from a good photo retouching, or from a prepared scene that tells us about something that is going on. Accompanied with a good headline, these types of messages are the main anchor in an advertising graphic.
The advertising photograph is a fantasy world but with many touches of reality. Fantasy because worlds must be built from nothing, the majority of times by altering reality. And reality because we are looking to photograph something concrete: we are looking for a feeling, to transmit a real message.
For this to occur, at Calcco we are specialized in capturing and editing digital images. We have the most modern and up to date technology for capturing images, offering maximum quality and resolution. Over fifteen years of experience in the field of advertising photography endorses our work.